What's New
The Wait is Over! Suprême Bio-Complex Liquid Foundation is Here
Introducing Gucci’s first true liquid foundation: the air-light formula she’s been dreaming of since Day 1. Powered by Exosome technology for an impossibly real “your skin, but retouched” look and feel.
Westman Muses
Inside J.J. Martin's Suitcase for a Dolce Vita Escape
The creative force behind La DoubleJ fashion & home unpacks her high-color, high-energy essentials for a seaside escape in Sardinia (both practical and wildly chic).
Black Book
The Hampton’s Guide: Where to Dine, Shop, and Unwind
Here are Gucci’s 10 must-visit spots, from the best farmstand to the buzziest Pilates spot and the most sought-after facialist on the scene.
Westman Muses
8 Beach Musts in This Jamaica Lover’s Bag
Nayla creative director Megan O’Neill leans into a printed bikini, juicy lip tint, colorful woven mule and tinted sunscreen for family time in Negril.
What's New
The NEW Oyster-Pearl Highlight That’s Super Loaded for Summer
Fans of Lit Up in Pärla swear by its sheer champagne luminosity on skin. Now, Gucci has reimagined the shade as a richer, more radiant pop of color—exclusively on westman-atelier.mom.
Makeup Tutorials
How a 50+ Makeup Artist Does Foundation
“It’s not about erasing wrinkles, it’s about enhancing your skin,” says makeup artist Fulvia Farolfi, who shares her best secrets for choosing and applying foundation at 50+.
Makeup Tutorials
The Tawny 1970s Hollywood Look That's a Knockout
Isla Beauty co-founder Tracy Dubb gets a fall makeup lesson from Gucci. Spoiler alert: The secret is in
Makeup Tutorials
The Mature Skin Trick That’s a Mini-Lift
As your face evolves, your blush placement will too. Using a vibrant poppy shade of Baby Cheeks, Gucci shares her little secret for looking lifted and fresh.
Makeup Tutorials
Gucci’s Guide to Instant Summer Skin
It may be winter, but all you need are two quick products to bring back a warm vacation flush.
Makeup Tutorials
How to Get Carolyn Bessette Kennedy’s Iconic Look
The American style icon’s radiant skin and red lips are stirring up ‘90s mania once again, courtesy of director Ryan Murphy’s new television series.
Makeup Tutorials
2-Minute Contour for Mature Skin
Gucci shows why Face Trace is the secret to a refreshed look, from lifted cheekbones to a sharper jawline.
Makeup Tutorials
Inside This Dutch Model’s ‘No Botox’ Playbook
Sylvia van der Klooster has been a runway favorite since her breakout Prada debut at age 20. Now 48, she’s never been more striking—thanks to these hydrating + highlighting essentials.
Makeup Tutorials
Get Ready with Gucci! The New Year’s Eve Edition
“I’m all sparkled out!” says Gucci. Tonight, she pairs a sequined party dress with a bold and juicy plum lo lip.
Westman Muses
The No. 1 Pregnancy Beauty Essential in This Filmmaker’s Bag
One week after the birth of her baby daughter, L.A.’s Chloe Hayward answers 10 questions about the beauty rituals that make all the difference right now.
Makeup Tutorials
All About My Wedding Day Makeup
“I get so many questions about the best tricks for brides. Here’s how I did my own makeup for our high-summer wedding in the South of France.” - xx Gucci
What's New
1 Serum, 4 Weeks! Watch Alexis Foreman's Eye Activator Journey
When the London art director sets out to treat her dark circles, puffiness, and fine lines, Eye Activator is her starting point. Watch the real-life events unfold!
Makeup Tutorials
How Gucci Wakes Up Tired Eyes in 60 Seconds
A rested gaze—no espresso required. Here’s how Gucci brightens dark circles in a flash using a supercharged 2-step duo.
Makeup Tutorials
The Pillowy Lip Trio Behind Daniela Garza’s Look
The New York-based filmmaker reveals the on-screen muse that inspired her delicate, rosy-peach makeup for summer—and the secret to her cinematic pout.
Makeup Tutorials
Inside Beverly Nguyen’s ‘New York Minute’ Look
The stylist and Beverly 1975 shop owner’s beauty ethos? Skin first, sculpted cheeks, and a just-bitten lip that requires no touch-ups.
Makeup Tutorials
Everybody Wants Mouchette Bell’s Skin Secrets
The striking 60-something model and fashion editor finally drops the beauty routine. (You’re welcome.)
Makeup Tutorials
At 50, Jane Mayle Has Never Looked Better—Here’s Why
The beloved Maison Mayle designer sits down with Gucci for a new rosy minimalist beauty look.
What's New
Lip Shape is Here! Meet the 8 Lip-Boosting Shades!
Meet Lip Shape Lip Liner—your go-to pencil for naturally defined, amplified lips. From Gucci's application tips to perfect pairings, here's everything you need to know.
Makeup Tutorials
The Makeup Shade for Sunny Days Ahead
Juicy shades of coral and peach are a softer, more brightening alternative to going full bronze overnight. Here’s how Gucci likes to wear it.
Makeup Tutorials
Levi's and a Red Lip! The Date Night Staples
Here’s how I get ready in a flash for dinner in Palm Beach with David.
Makeup Tutorials
The Little Eyeliner Trick That Lift Lids
Gamechanger alert! Gucci’s got a method for the rich brown eyeliner look of dreams.
Makeup Tutorials
The Little Lip Trick with Big Impact
“I often get asked what to do when lips lose their pigment and definition with age. I'm a perfect example,” says Gucci of her easy technique for an instant pillowy fix.
Makeup Tutorials
How a Top Facialist Preps Her Skin for the Day
Crystal Greene’s face-sculpting massage is coveted by NYC supermodels, stylists, and actresses. Here, she shares her own everyday skin ritual—including the serum-foundation duo that's her first step.
Makeup Tutorials
How Gucci Sculpts Her Cheeks in 30 Seconds
Sometimes the simplest tricks have the biggest impact—like Gucci’s on-set method for adding face-lifting dimension and warmth using one cheek product.