What's New
A Very Westman Holiday
Inspired by the warmth of an English country hotel and the simple pleasure of giving, Gucci’s take on holiday checks off everyone on your list.
Makeup Tutorials
The Mature Skin Trick That’s a Mini-Lift
As your face evolves, your blush placement will too. Using a vibrant poppy shade of Baby Cheeks, Gucci shares her little secret for looking lifted and fresh.
Westman Muses
Inside J.J. Martin's Suitcase for a Dolce Vita Escape
The creative force behind La DoubleJ fashion & home unpacks her high-color, high-energy essentials for a seaside escape in Sardinia (both practical and wildly chic).
Black Book
Inside Gucci’s Happy Place: Her Home Sauna
More than a wellness practice, sauna sessions are Gucci’s daily reset. Here’s how she brought the ritual to her own backyard.
Ask Gucci
A Guide to Finding Your Suprême Foundation Shade
Here’s how to choose your Suprême Bio-Complex Liquid Foundation match, from identifying your undertones to the best swatching technique in store.
Westman Muses
How a Fashion Globe-Trotter Does ‘Modern Evening’ in a Flash
Bangkok-based designer Saloni Lodha sits down with Gucci for a vibrant lesson in big night beauty.
What's New
Meet Fluff & Puff—the Blush Duo That Gives Back!
Every time you shop the NEW limited-edition powder blush compact, a portion of proceeds will be donated to The Kids Mental Health Foundation.
This Depuffing Rollerball Technique is Facialist Approved
Top skin guru Nicole Caroline reveals her lymphatic drainage technique using the supercharged device. Here’s how to follow her easy face-sculpting method at home.
Style & Home
Gucci’s Eye on Holiday: 12 Perfect Presents to Love
From cozy cashmere loungewear to a transformative skincare trio, here are Gucci’s favorite gifting picks.
What's New
From Rome with Love! NEW Schostal Pajamas are Here
"Perfect for sitting by the fire, watching a movie with your family, or winding down for bed — these pajamas are an indulgent addition to your bedtime routine." xx Gucci
Clean Living
The Gluten-Free Apple Pie The Whole Family Loves!
Just in time for Thanksgiving, Gucci whips up a delicious gluten-free apple pie. Here are her steps for baking it at home with fresh ingredients and a crunchy crumb topping.
Westman Muses
This Ceramic Artist Has a Face-Sculpting Ritual That’s Magic
Dina Nur Satti brings a fine arts lens to her makeup with contoured cheeks, elongated brows, eye kohl, and a pop of bright blush as her favorite shaping tools.
What's New
Holiday PSA! Limited Edition ‘Pinch Pots’ are Here!
Crafted in 100% solid bronze by L.A-based artist Nancy Pearce, each one-of-a-kind vessel brings joy to simple everyday rituals.
Ask Gucci
What are Your Mature Skin Makeup Tips?
Today’s question: What are your top makeup tricks for mature skin?
What's New
A Very Westman Holiday—Gift Sets are Here!
"When it comes to holiday dream destinations, Lapland tops the list," says Gucci of the Nordic blue boxes and snow-kissed color palettes that inspired our limited holiday gift editions.
Westman Muses
The No. 1 Pregnancy Beauty Essential in This Filmmaker’s Bag
One week after the birth of her baby daughter, L.A.’s Chloe Hayward answers 10 questions about the beauty rituals that make all the difference right now.
Black Book
Gucci’s Guide to the Best of New York City
Facials that deliver, salons worth the splurge, and the best spot for a fresh juice—here are Gucci’s go-to destinations in the city that never sleeps.
Gucci Daily
11 Fall Beauty Obsessions for Sweater Season
“Fall always feels like a fresh start. Here are my new season staples, from the Vitamin C serum that cleans up sun damage to the perfect ‘sweater weather’ lipstick shade.” xx Gucci
Gucci Daily
This Cultish Lit Up Shade is Back!
Ready, set, Pärla! Gucci shares how to wear the glassy champagne highlight—exclusively at westman-atelier.mom for a limited time.
The System
10 Beach Musts in This L.A. Tastemaker’s Tote
Fans of Robert Gigliotti come for the California good looks, but stay for the charming dispatches on beauty, style, and design. Here, the TikTok star and Loewe model shares his beach edit.
Ask Gucci
Which Highlighter Formula is Right for Me?
The difference between Super Loaded, Liquid Super Loaded, and Lit Up—explained!
What's New
Paint it Petal! Meet the NEW Liquid Super Loaded
Inspired by the best-selling Baby Cheeks shade, our new liquid highlight is Gucci’s take on a rosy “blush booster.”
Ask Gucci
Which Liquid Super Loaded Shade is Right for Me?
Gucci weighs in on choosing the best luminous, tinted highlight shade by skin tone, mood, or look.
Makeup Tutorials
All About My Wedding Day Makeup
“I get so many questions about the best tricks for brides. Here’s how I did my own makeup for our high-summer wedding in the South of France.” - xx Gucci
The System
The Soft Smoky Eye to Steal for Summer
The Rome-based designer Stella Novarino preps for a big night out with kohl-edged eyes that transform her look during a whirlwind 48-hour trip.
What's New
1 Serum, 4 Weeks! Watch Alexis Foreman's Eye Activator Journey
When the London art director sets out to treat her dark circles, puffiness, and fine lines, Eye Activator is her starting point. Watch the real-life events unfold!
Makeup Tutorials
How Gucci Wakes Up Tired Eyes in 60 Seconds
A rested gaze—no espresso required. Here’s how Gucci brightens dark circles in a flash using a supercharged 2-step duo.
What's New
Introducing Eye Activator! Your New “Wake Up” Staple
12 potent-yet-gentle actives in a multi-tasking serum that brightens, tightens, and depuffs. Oh, and did we mention it’s the perfect base for makeup?