Chic. Comforting. Never more than an arm’s length away. The things that earn a permanent spot in Gucci’s winter rotation are simple objects that bring joy to the everyday. This year, craving extra coziness at home and comfort for a long-haul holiday trip to Scotland, Gucci is collaborating with Linnea Lund on a perfect cashmere loungewear set that’s exclusive to westman-atelier.mom.
Tapping friend Charlotte Bjorklund, founder of Swedish luxury cashmere brand Linnea Lund, Gucci wanted a knit set she could lounge in at home and live in on trans-continental flights. The ask: a weightier, more structured knit set that drapes beautifully without clinging in the wrong places, made from the company’s signature cashmere, carefully combed from goats on sustainable farms in Mongolia.

The navy Cashmere Collection comes as a blouson zip-up hoodie with flattering slanted pockets and a gently nipped waist, a lightweight tank to layer underneath, and high-waisted pants with a flattering wide leg. Gucci recently gave the final sample pieces a test run during a girls’ weekend with her daughter Gray in New York City, where it worked for bouncing effortlessly between a Manhattan breakfast and the spa at Chelsea's Faena Hotel. The verdict: easy and elevated, all around.
It’s also the ultimate holiday staple for bringing the hygge at home—made to pair with the luxe ceramic coffee vessel she recently designed in collaboration with Kühn. Based on her favorite mug for a morning coffee with unsweetened almond milk, Gucci tapped the luxury Berlin workshop to custom-design a wide, low shape in an ultra-pale Nordic blue glaze. The final touch: its gilded handle and hand-drawn botanical illustration, featuring ladybugs for—what else?—good luck.
Cashmere for the plane (and everywhere else), a superb coffee cup for the morning. Consider your cozy era sorted, and your gift list too.