What's New
The Wait is Over! Suprême Bio-Complex Liquid Foundation is Here
Introducing Gucci’s first true liquid foundation: the air-light formula she’s been dreaming of since Day 1. Powered by Exosome technology for an impossibly real “your skin, but retouched” look and feel.
Westman Muses
Inside J.J. Martin's Suitcase for a Dolce Vita Escape
The creative force behind La DoubleJ fashion & home unpacks her high-color, high-energy essentials for a seaside escape in Sardinia (both practical and wildly chic).
Black Book
The Hampton’s Guide: Where to Dine, Shop, and Unwind
Here are Gucci’s 10 must-visit spots, from the best farmstand to the buzziest Pilates spot and the most sought-after facialist on the scene.
Westman Muses
8 Beach Musts in This Jamaica Lover’s Bag
Nayla creative director Megan O’Neill leans into a printed bikini, juicy lip tint, colorful woven mule and tinted sunscreen for family time in Negril.
What's New
The NEW Oyster-Pearl Highlight That’s Super Loaded for Summer
Fans of Lit Up in Pärla swear by its sheer champagne luminosity on skin. Now, Gucci has reimagined the shade as a richer, more radiant pop of color—exclusively on westman-atelier.mom.
What's New
Holiday PSA! Limited Edition ‘Pinch Pots’ are Here!
Crafted in 100% solid bronze by L.A-based artist Nancy Pearce, each one-of-a-kind vessel brings joy to simple everyday rituals.
Ask Gucci
What are Your Mature Skin Makeup Tips?
Today’s question: What are your top makeup tricks for mature skin?
What's New
A Very Westman Holiday—Gift Sets are Here!
"When it comes to holiday dream destinations, Lapland tops the list," says Gucci of the Nordic blue boxes and snow-kissed color palettes that inspired our limited holiday gift editions.
Westman Muses
The No. 1 Pregnancy Beauty Essential in This Filmmaker’s Bag
One week after the birth of her baby daughter, L.A.’s Chloe Hayward answers 10 questions about the beauty rituals that make all the difference right now.
Black Book
Gucci’s Guide to the Best of New York City
Facials that deliver, salons worth the splurge, and the best spot for a fresh juice—here are Gucci’s go-to destinations in the city that never sleeps.
Gucci Daily
11 Fall Beauty Obsessions for Sweater Season
“Fall always feels like a fresh start. Here are my new season staples, from the Vitamin C serum that cleans up sun damage to the perfect ‘sweater weather’ lipstick shade.” xx Gucci
Gucci Daily
This Cultish Lit Up Shade is Back!
Ready, set, Pärla! Gucci shares how to wear the glassy champagne highlight—exclusively at westman-atelier.mom for a limited time.
The System
10 Beach Musts in This L.A. Tastemaker’s Tote
Fans of Robert Gigliotti come for the California good looks, but stay for the charming dispatches on beauty, style, and design. Here, the TikTok star and Loewe model shares his beach edit.
Ask Gucci
Which Highlighter Formula is Right for Me?
The difference between Super Loaded, Liquid Super Loaded, and Lit Up—explained!
What's New
Paint it Petal! Meet the NEW Liquid Super Loaded
Inspired by the best-selling Baby Cheeks shade, our new liquid highlight is Gucci’s take on a rosy “blush booster.”
Ask Gucci
Which Liquid Super Loaded Shade is Right for Me?
Gucci weighs in on choosing the best luminous, tinted highlight shade by skin tone, mood, or look.
Makeup Tutorials
All About My Wedding Day Makeup
“I get so many questions about the best tricks for brides. Here’s how I did my own makeup for our high-summer wedding in the South of France.” - xx Gucci
The System
The Soft Smoky Eye to Steal for Summer
The Rome-based designer Stella Novarino preps for a big night out with kohl-edged eyes that transform her look during a whirlwind 48-hour trip.
What's New
1 Serum, 4 Weeks! Watch Alexis Foreman's Eye Activator Journey
When the London art director sets out to treat her dark circles, puffiness, and fine lines, Eye Activator is her starting point. Watch the real-life events unfold!
Makeup Tutorials
How Gucci Wakes Up Tired Eyes in 60 Seconds
A rested gaze—no espresso required. Here’s how Gucci brightens dark circles in a flash using a supercharged 2-step duo.
What's New
Introducing Eye Activator! Your New “Wake Up” Staple
12 potent-yet-gentle actives in a multi-tasking serum that brightens, tightens, and depuffs. Oh, and did we mention it’s the perfect base for makeup?
Makeup Tutorials
The Pillowy Lip Trio Behind Daniela Garza’s Look
The New York-based filmmaker reveals the on-screen muse that inspired her delicate, rosy-peach makeup for summer—and the secret to her cinematic pout.
Makeup Tutorials
Inside Beverly Nguyen’s ‘New York Minute’ Look
The stylist and Beverly 1975 shop owner’s beauty ethos? Skin first, sculpted cheeks, and a just-bitten lip that requires no touch-ups.
Makeup Tutorials
Everybody Wants Mouchette Bell’s Skin Secrets
The striking 60-something model and fashion editor finally drops the beauty routine. (You’re welcome.)
Ask Gucci
Which Lip Shape Lip Liner Shade Am I?
8 true-to-life shades. Endless lip-enhancing possibilities. Here's how to choose your perfect lip liner.
Makeup Tutorials
At 50, Jane Mayle Has Never Looked Better—Here’s Why
The beloved Maison Mayle designer sits down with Gucci for a new rosy minimalist beauty look.
What's New
Lip Shape is Here! Meet the 8 Lip-Boosting Shades!
Meet Lip Shape Lip Liner—your go-to pencil for naturally defined, amplified lips. From Gucci's application tips to perfect pairings, here's everything you need to know.
Gucci Daily
10 Stylish Gifts on Gucci's Mother's Day List
Gucci reveals her top 10 favorite gifts to celebrate every kind of mother figure, from a stylish carryall tote to the perfect lipstick she picked for her own mom.